Savvy shoppers keep it local on Small Business Saturday - and Covington is a prime destination!

On the Saturday after Thanksgiving - November 29, 2025 - Covington's savvy shoppers will skip the big-box crowds and stay hyper local. Small Business Saturday® is all about supporting our local shops, cafés, and makers that contribute to our historic and celebrated community.

Britney Viores opened Beatniks Salon as a way of "building a judgement-free space and community for like-minded creatives to inspire one another; to help build their skills and give clients a relaxing environment to land and feel seen, heard and understood." Her story is the essence of running a small business where every client matters.

Shopping small just hits different. Every purchase in Covington is more than a transaction - it's a nod to the hard work, creativity, and perseverance it takes to be a successful local entrepreneur.

You are shopping in Covington - The Hollywood of the South™ - and one of the most vibrant retail destinations on the I-20 Corridor. Enjoy innovative home décor stores, galleries stocked with the finest art from the region, specialty clothing and accessory stores, and health and beauty services.

Make the day a special occasion. Small Business Saturday is more than a huge shopping day - it is a celebration best shared with your friends. Shop, compare, dine, and spoil yourselves as you explore all Covington has to offer.

Jessica Lowery is the founder and owner of Vampire Stalkers Mystic Falls Tours. "Thanks for supporting our small business," she stated. "Because of guests like you we have purchased two new trams. We can now accommodate more guests!"

Small Business Saturday is an exciting day to be a small business owner and small business supporter! You both need one another to keep communities like Covington representative of the local vibes. Thank you for choosing Covington for your Small Biz support - as you may know - you won't be disappointed.

Your community's small businesses are often the sponsors of band programs, yearbook ads, festivals - you name it! Support truly comes full circle when you shop local. Small businesses give back in countless ways, and they thrive when we do the same.

Shop and dine at small businesses throughout the year! According to the American Express Small Business Economic Impact Study, 68 cents of each dollar spent at a small business stays in the local community.

Did you know? Fifteen years ago, American Express® (AmEx) launched Small Business Saturday® to help local establishments stay afloat during the Great Recession.

We hope these few ideas will help you navigate Small Business Saturday in Covington - for lodging ideas and how to make this a weekend of holiday explorations, visit Discover Covington. Thank you for supporting Covington's small business community! Every person makes a difference.